![]() Would you visit a mall where any ad signage could have a guy with a loaded gun hiding behind it, picking targets that look at the sign at random? That's (metaphorically speaking) what the Web has become to most users today. ![]() If advertisers want to monetize my visit, they darn well better step up to make sure their content is safe too. ![]() As it is, being forced to watch a 1 minute ad before a 20 second clip on YouTube, or always having to watch my back for sneaky download attempts, or worse yet, being suddenly redirected to yet another "Congratulations, you won" page, means I'll go out of my way to smash all advertising flat on my networks. If we had some kind of guarantee that one of the "ads" wasn't a malicious drive-by payload delivery instead, I'm sure the drive to block ads wouldn't be so strong right now.
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